What files & information do I need to publish on iPhone?

Here are a few tips to remember:

• Apple decide which apps can be published. This is called the review process. An app is submitted to Apple, and in around a week they test that it works, and doesn't contain anything offensive or otherwise against their terms and conditions. If all is ok, your app will appear. If not they'll reject the app, and you'll have to submit, and wait around a week for a review again. We suggest leaving at least two weeks between finishing an app and needing it to be live on the app store.
• If you want to make an update, the update will be reviewed also. The wait for a review for an update is also around a week.
• To publish under your own company name you'll need to use an Apple Mac computer. This is Apple's policy, not ours. If this is a problem, then we can upload it for you if you are happy to share your iTunes Connect username and password with us (we keep them safe).

When you are ready to publish we'll be asking you for a few details about your app:

Item	Description	Example
App Name	The App name as it will appear in the app store. Max 30 characters.	My Amazing App
Display Name	The App name as it will appear under the icon on the iPhone. The maximum is about 12 characters. Note if your name is too long the iPhone will not display the whole name.	AmazingApp
Description	A detailed description of the app version itself, no longer than 4000 characters and no less than 10 characters. Keep the following in mind when writing the description: Descriptions must be in plain text, you cannot include formatting such as bold or italics. Don't include any HTML. This is the description that customers read to help them make their purchase decision and is therefore a key piece of marketing text. Apple does not check spelling or grammar, so check your entry carefully. Turn on check spelling to catch spelling errors. IMPORTANT: This description should only be used to describe the actual features and functionality of your application. Be truthful and accurate, or your app may get rejected.	From the Vision 2011 app: "Stay ahead of the creative curve and grow your creative business.  If you’re serious about succeeding in the fast changing creative industry  then you can’t afford to miss Vision 2011, November 23/24, Arnolfini Bristol. Use this App to help you get the most out of the conference. Find out more about some of the most influential men and women from the industry."
Keywords	One or more keywords that describe your app. Keywords are used to help customers search the App Store effectively. Your application will be searchable by application name, company name, and keywords. NOTE: The App Store's search does NOT include the text from your description. . Separate keywords with spaces, commas are not needed. Keywords cannot be longer than 100 characters Don't include the name of your app or your company name in the keywords. Don't use offensive words or trademarked terms such as the names of apps by your competitors, or your app may be rejected or removed.	From the Vision 2011 app: Bristol international creative conference advertising marketing new media digital creative
Copyright	The name of the person or entity that owns the exclusive rights to the app you are adding. Do not include a copyright symbol.	2011 Calvium Ltd
Primary Category	The Primary category is the one that best describes your application, and is the category under which your application will be listed. Choose one from: Book Business Education Entertainment Finance Games Healthcare Fitness Lifestyle Medical Music Navigation News Photography Productivity Reference Social Networking Sports Travel Utilities Weather Entertainment	Entertainment
Secondary Category (optional)	The Secondary category provides an additional search term which may help users find your application, though your app won't be listed under the secondary category. Choose from the same list as the primary category. You cannot choose the same category for both your Primary and Secondary categories.	Business
Games category (optional)	If you choose Games for your primary category, you can choose one or two Subcategories from the following list. Action Adventure Arcade Board Card Casino Dice Educational Family Kids Music Puzzle Racing Role Playing Simulation Sports Strategy Trivia Word	Adventure
Review notes	This field is visible only to the App Review team and should be used to give them any instructions on using the app you think may not be obvious from the description. If your app requires a user login, then you must create a demo account for Apple with full access to the app for the purposes of reviewing your app. Include the login details here. If your app works only in a specific location, then we recommend uploading a video of your App in action to YouTube, and pasting the link in here.	This app is designed to be used in Bristol, UK using GPS. However, all the content is available via the 'Browse' menu so you can try it out from anywhere.
Support URL	You will need to provide the URL of a web page where people who are having trouble with your app can contact you. This can be to your own website (make sure there's an email address or form where they can email you) or to a forum of some kind. Note: Your app will be rejected if you do not provide a working link.	http://www.example.com/myAmazingApp/

We'll also need some images from you:

App Icons

This is the image used for the app's icon, as displayed on the iPhone's home screen.

All icons should be .png files without any transparency. Apple recommend that you create images without rounded corners, as Apple will round off the corners themselves. 

Please provide icon files with the following sizes and with the filenames as follows:

Icon Size (pixels)	Icon Filename	Example
1024 x 1024	AppIconLarge.png
114 x 114	[e-mail]
57 x 57	AppIcon.png

Launch Images

The launch image is the image displayed while your app is loading.

All launch images should be in the png format, without transparency.

Launch Images for Portrait Apps

Please provide the following images:

Image Size (pixels)	Image Filename	Example
320 x 480	Default.png
640 x 960	[e-mail]

Launch Images for Landscape Apps

Please provide the following images

Image Size (pixels)	Image Filename	Example
480 x 320	DefaultLoadingScreenLandscape.png
960 x 640	[e-mail]
The images below should be the same as those above but rotated 90 degrees anticlockwise
320 x 480	Default.png
640 x 960	[e-mail]

Screenshots

You will need to provide between one and four screenshots to appear on the App Store description. The screeen shots must be high-resolution images so that your app is optimized for the Retina display.

You can either take screenshots of your app running in the Preview tool, with the iPhone 4/Retina setting for best results; or you can take screenshots of your app running on your device by using the AppFurnace Player - and pressing the Power Button & Home Button at the same time.
Just ensure the images are exactly 640 x 960 pixels (or 960 x 640 for landscape apps).

All images should be in png format without transparency.

Screenshot Size	Filename
Portrait Apps
640 x 960	Screenshot1.png
640 x 960	Screenshot2.png
640 x 960	Screenshot3.png
640 x 960	Screenshot4.png
Landscape Apps
960 x 640	Screenshot1.png
960 x 640	Screenshot2.png
960 x 640	Screenshot3.png
960 x 640	Screenshot4.png

Finally we'll need details on the age rating for your app.

App Rating Details

Choose a rating (None, Infrequent/Mild, or Frequent/Intense) for each of the following themes.

You must choose a rating for every theme in the list.

Apple will use your answers to decide on an Age rating for your app

Themes
Cartoon or Fantasy Violence
Realistic Violence
Sexual Content or Nudity
Profanity or Crude Humor
Alcohol, Tobacco or Drug Use or References
Mature/Suggestive Themes
Simulated Gambling
Horror/Fear Themes
The below themes must be None or the App will be rejected
Prolonged Graphic or Sadistic Realistic Violence
Graphic Sexual Content and Nudity